June 03, 2005
Sunbeltblog: Annenberg study on how misinformed internet consumers are:
"An interesting and somewhat depressing report by the Annenberg Public Policy Center. The study, entitled 'Open to Exploitation: American Shoppers Online and Offline', has tidbits like this:
The study indicates that many adults who use the internet believe incorrectly
that laws prevent online and offline stores from selling their personal
information.
• 75% do not know the correct response—false—to the statement, “When a website has a privacy policy, it means the site will not share my information with other websites and companies.”
• 64% of American adults who have used the internet recently do not know it is legal for “an online store to charge different people different prices at the same time of day.” 71% don’t know it is legal for an offline store to do that.
• 68% of American adults who have used the internet in the past month believe
incorrectly that “a site such as Expedia or Orbitz that compares prices on different airlines must include the lowest airline prices.”
• 49% could not detect illegal “phishing”—the activity where crooks posing as banks send emails to consumers that ask them to click on a link wanting them to verify their account."
"An interesting and somewhat depressing report by the Annenberg Public Policy Center. The study, entitled 'Open to Exploitation: American Shoppers Online and Offline', has tidbits like this:
The study indicates that many adults who use the internet believe incorrectly
that laws prevent online and offline stores from selling their personal
information.
• 75% do not know the correct response—false—to the statement, “When a website has a privacy policy, it means the site will not share my information with other websites and companies.”
• 64% of American adults who have used the internet recently do not know it is legal for “an online store to charge different people different prices at the same time of day.” 71% don’t know it is legal for an offline store to do that.
• 68% of American adults who have used the internet in the past month believe
incorrectly that “a site such as Expedia or Orbitz that compares prices on different airlines must include the lowest airline prices.”
• 49% could not detect illegal “phishing”—the activity where crooks posing as banks send emails to consumers that ask them to click on a link wanting them to verify their account."
